Year published: 2015
REBRANDING IPOH’S TOURISM ICONS AND ITS MARKETING TOWARDS INTERNATIONAL TOURIST DESTINATION
Tourism destination images significantly influence the perceptions and destination choices of tourists, and creating a positive destination image has become the top priority in tourism management and destination marketing at present, so that to increase global competition of the destination and to fulfill the changing tourist motivations and needs. As more and more areas are developed for tourism, the destination choices available to consumers continue to expand. One of the most significant marketing challenges arising from this situation is the need for an effective destination positioning strategy.
The research attempts to demonstrate that successful re-branding of destination images of Ipoh will be valuable in understanding the destination selection process of the tourist’s markets and the relationship between destination image and preference or visitation intentions. In this manner, the various strengths, weaknesses, accuracies and inaccuracies of the existing destination images could be more effectively addressed in the design of the promotional strategies, locally and abroad. The research aims to satisfy the followings: to profile an inventory of existing and potential tourism icons and destination image of Ipoh, to assess the attributes of Ipoh’s tourism icons from the perspectives of tourism suppliers and tourism markets, and to develop a holistic destination brand image of Ipoh for effective strategic marketing, product development and market segmentation. This research employs a mixture of methods: an inventory analysis of Ipoh’s tourism icons to determine their tourism value and distinctive competitiveness, semi-structured interviews with stakeholders and tourism experts, and a survey among tourists and visitors to Ipoh about their perceptions of Ipoh’s destination images and destination attributes.
ASSOCIATE PROFESSOR DR. AHMAD PUAD MAT SOM
PROFESSOR DATO’ DR. MOHD MOKHTAR SAIDIN
ASSOCIATE PROFESSOR DR. WAN WAN AHMAD JAAFAR WAN YAHAYA
Year published: 2014
SUSTAINABLE DEVELOPMENT FOR PERAK STATE -A PRACTICAL APPROACH-
This study entitled “Sustainable Development of Perak State: A Practical Approach” wasdesigned to answer the following questions: Can the State of Perak Darul Rizduan attain the status of sustainable?How does development relate to sustainability? Can we measure sustainable growth? What are the major indicators in the main sectors of development?How could social, economic and environmental values be incorporated into sustainable practices for Perak Darul Ridzuan?
The Perak Darul Ridzuan is keen to undertake a comprehensive and sustainable socio-economic development of Perak to improve the well-being and standard of living of the people. The envisaged plan is based on three pillars of development – Creating Opportunities, Increasing Incomes and Improving Living Standards. It prioritizes sustainability of development by striking balance between human interaction and the environment at material, spiritual and natural spheres. Perak has experienced the initial benefits of this overarching development strategy but it has become evident a precise strategy is imperative for its long term sustainability. Thus, the plan needs to be fine-tunedto provide clarity of objectives and implementable plans and programs which could act as pivot to spearhead a balanced and sustainable development in the State. It could also provide an overall guidance to the State on the direction and trend of development.
DR SARALA AIKANATHAN
Year published: 2014
AN ASSESSMENT OF SERVICE DELIVERY GOVERNMENT AGENCIES DEALING WITH VULNERABLE AND DISADVANTAGED GROUPS IN PERAK
Social equality and equal opportunity for all has emerged as the key component of social sustainability for majority developed countries. Realization on the important of social equality and equal opportunity for all, especially to the disabled, vulnerable and disadvantages groups, the implementation of government delivery services to these groups has become one of the main indicators to measure the effectiveness and efficiency of services delivered and offered by the government. Although in most developing countries, improving the quality of government delivery system is quite a challenge, awareness towards social rights of these less fortunate groups need to be promoted as policy and decision makers started to struggle with developers and operators in ensuring the vulnerable and disadvantaged group received maximum quality of life. Therefore, this research is to analyze the service delivery of a Welfare Department (Jabatan Kebajikan) dealing with vulnerable group as part of achieving social sustainability through good governance. Thus, this research will provides a discussion on social responsibility and services rendered to the disabled and vulnerable group by assessing the current service delivery system of Social Welfare Department (Jabatan Kebajikan) in the State of Perak. On-site observatory and questionnaire survey were two main methods in data collection. Hence, this research in the same time will identify relationship between service delivery system performed by government agencies and quality of life in the context of social sustainability. The findings from this research will offer several recommendations in improving the government delivery system in Perak. Thus, it will lead to the establishment of the administrative system that is responsive and dynamic towards the needs of vulnerable and disadvantages group.
ASST.PROF. DR. MARIANA MOHAMED OSMAN
INTERNATIONAL ISLAMIC UNIVERSITY MALAYSIA
Year published: 2014
GREEN RESPONSIVE INITIATIVE (GRI) OF PERAK BUSINESS INDUSTRIES: CHALLENGES AND STRATEGIES
The changes of global environmental conditions have placed great challenges to the governments and societies. Business organizations are blamed to be the sources of these environmental problems. Although it is not easy for companies to go green, we need a renewed concern for our environment in order to revive the nation’s economic and competitiveness. This research project sought to outline a sustainable development framework for Perak State in ensuring the achievement of economic growth, social cohesion and ecological balance. A total of 571 business companies from the State have participated in this study. We aimed to understand their awareness on the environmental trends, its impacts and the benefits of greater environmental commitment. A structural equation model was created to illustrate the key factors that influencing the Perak business companies’ attitudes in environmental management. We have idenfied four main drivers for the Green Responsive Initiative (GRI): (1) regulations; (2) social responsibility; (3) pro-environmental organizational culture; and (4) organizational supports. We also found that business industries in Perak face both internal and external barriers when seeking to address their environmental issues and embarking on green practices. While the results have indicated that lacking of financial resources and skilled staff as the main internal barriers, light penalty for violation of environmental regulations was known to be the strongest external barrier. Drawing conclusions from the research analysis, we have proposed strategies on environmental improvement. Finally, we have drafted the recommended policy based on four areas: (1) Environmental Policy Statements; (2) Environmental Management System (EMS); (3) Environmental Performance Reporting; and (4) Occupational Safety and Health.
PENYELIDIK UNIVERSITI TEKNOLOGI MARA (UiTM) PERAK
Year published: 2013
STRATEGIES TO ATTRACT PROFESSIONAL WORKFORCE INTO PERAK DARUL RIDZUAN
In realizing the significance of having sufficient professional workforce in a state to improve the state’s economy and also to produce high quality of work, efforts and initiatives are currently take place to attract these skilled and dedicated workers to deliver and perform their generic skills and services to the state respectively. The shortage of skilled workers is not only just occurred at the state and developing countries but also developed countries like the U.S. are also facing the problems in retaining and attracting skilled workers to work there. (immigrationimpact.com, 2012).
Therefore, it is imperative to investigate the key factor of recruitment the skilled and professional workers so as to further address the reason of employment of high performers for an organisation. Besides that, factors namely communicating on growth, opportunity for impact, training and career development, personal and sick leave, insurance benefits, and flexible work schedule will also efficiently result in eminence hiring. Hence, as the land of grace and developing state, Perak Darul Ridzuan is currently gearing towards on achieving a developed state status by 2015. In achieving this status, the three main objectives have been explicitly conceptualised by Perak Amanjaya namely Quality Opportunities, Quality Income, and Quality Living. However, this will involve looking for people with necessary skills whenever a job opportunity presents itself, improving the salary levels in the state similar to Kuala Lumpur and Penang and the creation of a peaceful, crime free as well as a pollution free environment (Aminuddin Hashim, 2011).
The access to a qualified and professional workforce in Perak is the biggest challenge to help the state to improve on outcome and attract large investments, based on the values, principles and approaches practiced by the state. Currently, there is a lack of specific operational solutions and recommendations that Perak may adapt to its specific context to respond to this challenge. This is particularly important, as these factors are relevant towards the goal of Perak in achieving the status of a developed state status by 2015.
ASSOC. PROF. DR NORLIDA MOHD. NOOR
IMA SHANAZ WAHIDIN
ROHANA HJ. EHSAN
RAJA MAYANG DELIMA MOHD BETA
Year published: 2013
THE ACTION PLAN OF FULL EMPLOYMENT FOR PERAK
One of the main socio-economic problems facing the nation at present is unemployment. Unemployment in Malaysia is becoming increasingly serious. The unemployment rate can be defined as the percentage of the labor force unemployed (McConnell & Brue, 2008). From the unemployment rate, it reflects how businesses are sustaining growth and creating jobs for people and pictured the consumers spending rate on goods and services.
Snowdon and Vane (2005, p.1) expressed ‘an economy that has successful macroeconomic management should experience low unemployment and inflation, and steady and sustained economic growth’. As one of the macroeconomic variables, unemployment issues reflect how well an economy is using its resources (Andrei, Vasile and Adrian, 2009). Meanwhile, others see unemployment as one of the developmental problems (Akintoye, 2008) that measure the health of economy (Griffiths, 2007). Changes in unemployment depend mostly on inflows made up of non-employed people starting to look for jobs, of employed people who lose their jobs and look for new ones and of people who stop looking for employment. Overall, unemployment appears as a waste of scare resources. Thus, as one of key determinant in economy development, the study of unemployment is important. Through that, an active and positive result can be inserted into the governmental policy and direction to bring prosperous changes in economy development.
A country’s unemployment rate tells more than just the percentage of the population that is without work. From the unemployment rate, it reflects how businesses are sustaining growth and creating jobs for people and pictured consumers are spending rate on goods and services. As increase in unemployment rate, people are inclined towards social-economic problems and life of crime. Subsequently, these phenomena will affect the economic growth. Past research indicates unemployment has a large negative impact on subjective well-being of individuals. The unemployed often experience feelings of worthlessness and incompetence, and suffer higher rates of depression and suicide. Therefore full employment should be regarded as both a moral and economic imperative.
The pace of economy growth in Malaysia is increasing. The progress of its economic, social and government transformation brings Malaysia closer to achieve the Vision 2020. From the perspective of macro-economic, employment policy and its implementation are the main economics tools that can help the country policies and strategies making. Therefore, the formulation of Action Plan of full employment for Perak is one of the serious measures to overcome unemployment problems and indirectly promote for sustainable social well-being in the study area.
Kulliyyah of Architecture and Environmental Design (KAED), International Islamic University Malaysia (IIUM)
Year published: 2013
WETLAND FORESTS MAPPING: A TOOL FOR SOCIO-ECONOMIC DEVELOPMENT AND POVERTY REDUCTION
This study found that the main wetland forest in Perak is mangrove and freshwater swamp forest. Perak has big chunk of mangroves of about 40,887 ha mainly in Larut & Matang and Kerian Districts, however, relatively very small size of freshwater swamp of about 779 ha that exist mainly in Kerian District. In fact, Matang Mangrove in Perak is recognised as the best managed mangroves in the world and has been managed sustainably since 1904. As for the peat swamp forest, there is no more since all of the peatland in Perak have been developed. This study is important in determining the current status of the mangroves and freshwater swamp in the state by providing information on its location and their general status. The information obtained are directly and indirectly support towards sustainable development and resource protected through strong emphasis on the awareness, cooperation practice and adequate data. In conducting this project, close collaborations with Forestry Department of Perak has been made, more over managing the wetland forest is under the forestry department’s jurisdiction. The ultimate goal of this project was achieved by producing maps on distribution of wetland forests and their current status in the state of Perak. It had been attained by identifying and maps the distribution of the existing wetland forest in the entire state of Perak, and produce complete report comprising information on the status and area extent. The maps produced could serve as a platform for assessment and monitoring of wetland resources. The information obtained in this study is necessary and crucial to be used in managing the wetland forest in Perak. The wetland forest, mainly the mangroves indirectly contributes to the fishing industries that involving a lot of peoples. For example, the Matang Mangrove that had been managed sustainably more than 100 years is directly important for piling and charcoal production, which also contributes for socio-economic development for the surrounding areas. Outputs of this study justify the existence of the wetland forest for socio-development and poverty reduction in the state.